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Why Massage Therapists Should Love Continuing Education

Why Massage Therapists Should Love Continuing Education
No matter where you are in your massage therapy career, you are probably very busy. If you recently graduated, you’re most likely consumed with developing your practice, adjusting to a new job or figuring out how to balance your own needs with the demands of your work. Those who have been working for a while face a different set of challenges: avoiding burnout, increasing income, staying fit and balancing family life with work life. Regardless of your circumstances, the specter of fulfilling required continuing education units can be daunting. However, changing your thoughts about CEUs can make a difference in your career. Many therapists begin their careers having learned a great deal about massage for relaxation. However, as their careers progress, they find there are a large number of patients who need massage as a therapy and that massage can be a critical part of maintaining good health beyond being a...
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Massage Therapy Marketing Ideas to Get New and Repeat Clients

Massage Therapy Marketing to Get New and Repeat Clients
The ability to provide skilled therapeutic touch may not always coincide with the ability to master marketing and business techniques. However, there are simple methods massage therapists and bodyworkers can use to further develop these skills and promote their services. One way to market your practice, attract new clients and create repeat customers is to focus on a specific feature, such as your massage cream. By placing the spotlight on this detail and teasing out all the aspects that make it great, you can find a wealth of material to market your business in creative ways. First, set aside some time to really consider what makes your massage cream so great—and if there is nothing outstanding about your current product, then it may be time to look for a new one. Try to come up with a list of at least a five things that you love about this cream and...
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Choose the Correct Massage Oil Viscosity

viscosity
When considering what massage lubricants you want to keep in stock, there are several factors to keep in mind. The type of modality you practice most often, whether scent (or lack of scent) is important, and whether or not any of your patients have allergies are just a few of the points to think about when it comes to deciding what products to keep on hand. Perhaps one of the most important factors is the viscosity of the oil or cream you are using. Different types of massage require different amounts of glide or surface tension and your choice of lubricant will make a big difference in the effectiveness of your work. It may be useful to consider exactly what viscosity is. The Merriam-Webster dictionary defines it as: “Resistance of a fluid to a change in shape, or movement of neighboring portions relative to one another. Viscosity denotes opposition to flow. Viscosity...
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Swedish Massage Therapy Improves Endothelial Function

Swedish Massage Therapy Improves Endothelial Function
To complement the Research Reports in the October 2014 issue of MASSAGE Magazine . Summary: After exertion-induced muscle injury exercises, it showed sedentary adults who received 30 minutes of Swedish massage therapy improves  endothelial function. Sedentary participants exhibit improved endothelial function after receiving interventions incorporating massage therapy for exertion-induced muscle injury exercises. The study, “Massage Therapy Restores Peripheral Vascular Function Following Exertion,” involved 36 sedentary adults, ages 18 to 40. The study’s authors explained, “exertion-induced muscle injury (EMI) is associated with muscle pain, soreness, swelling, decreased range of motion (ROM) and reduced muscle strength” and “can lead to systemic inflammation and altered endothelial function.” There is no predominant treatment for EMI, but massage therapy has been recommended for reducing symptoms and post-injury inflammation. Researchers aimed to determine if EMI reduces vascular endothelial function, and if massage therapy helps improve peripheral vascular function after EMI. Prior to the study, participants spent less...
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Snacks to Maximize Your Energy

Snacks to Maximize Your Energy
As a massage therapist, you are on your feet and in motion all day long—so keep your body going by feeding it optimum fuel. The best fuel for your workday comes from a diet balanced in lean protein, complex carbohydrates and healthy fats.  During busy days, snacking keeps your energy up and your metabolism working at peak performance. Each snack should have at least 10 grams of protein, which will ward off blood sugar spikes and drowsiness you can experience from rapidly falling blood sugar. Here are some suggestions of snacks to maximize your energy for your workday. All contain between 10 and 20 grams of protein and are the best way to combat what I refer to as the metabolic dysfunction factor, a condition that makes weight easy to gain and difficult to lose. one 5-ounce plain or vanilla low-fat or nonfat Greek yogurt ¼ cup nuts. Nuts are high in...
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The Fluidity of Bones

The Fluidity of Bones
To complement the article “Fascia: The Matrix Reloaded,” in the July 2014 issue of MASSAGE Magazine . New studies of the microstructure of bone reveals about 2 percent of bone is  fluid; a citrate goo that interfaces between the collagen mesh and the nano-platelets of mineral salts. “Surely, by now we know all about bone,” you might think. Actually, one more crack in the old model of biomechanics has just emerged in a study of bone. We know that our skeleton is mostly calcium salts, the stiff mineral apatite we all associate with bone. We know that each individual bone is held in an envelope of collagen, with the periosteum on the outside, the endosteum on the inside, and a very leathery mesh of collagen—the same tensile fiber that makes up your tendons and ligaments—all the way through even the compact part of bone, to tie into the cartilage at either...
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