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Millennial Mindset: The Worried Well

millennials-mindset
Adult millennials, the coveted 18- to 32-year-old demographic, highly value happiness. However, according to a new US survey by Allidura Consumer and GSW, both part of inVentiv Health, and Harris Poll there appears to be big tension between the aspirations for happiness (97% say it's important) and the well-documented way millennials are currently living: more stressed, anxious, and depressed than any other living generation. The online survey of 3,530 teens and adults, including 2,015 adult millennials, uncovered behaviors and attitudes about health that are unique or consistent across generations. The goal was to better understand today's health consumers in order to inform and facilitate better interactions with brands. "As society shifts its focus from relying on HCPs to treat disease to taking individual responsibility for prevention and wellness, we wanted to understand how attuned millennials are to their health now, and how it factors into their everyday decision making," said Tracy...
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